COACHING, MARKETING AND BRANDING MAGIC
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AVNEET KALSI
GET TO KNOW ME
Hello
Who I am & what I do!
Working with some of UK’s most iconic brands like Rolls-Royce Motor Cars, Bulgari, Baxter’s, Fridge Raiders, Müller and more, I’ve got a great understanding of what makes a brand iconic and years of experience in game changing marketing campaigns.
Winning several awards such as Product of the Year, The Grocer New Product Award, and more, I’m your go-to expert ready to transform your business with killer strategies.
BRANDS I'VE WORKED WITH
Projects
MÜLLER UK & IRELAND
Challenge: Perceived as old and traditional, consumers lacked excitement for the iconic brand but loved the nostalgic portfolio.
Solution: Reaching 46.5m accounts with the influencer focused social media campaign, I led the launch of the new limited edition products repositioning the brand and making Skyr yogurt exciting again (winning Product of The Year and severalother awards).
Putting the brand at the centre of our consumers mind, we revolutionised Müller Corner with a dynamic nationwide Out-Of-Home campaign, supported by a 30” radio advert. Going live on Kiss, Magic, Heart, Capital and Spotify, the question that got consumers talking: are you a dipper or a tipper? I played a pivotal role in Müller's sports marketing initiatives, overseeing brand ambassador engagement at Müller-sponsored British Athletic events, working closely with BBC, British Athletics and our Olympic Athletes.
Awards won: Marketing Week Masters Award 2021
The Grocer New Product Award 2021
The OOH Drum Award for Special Build 2022
Product of The Year 2022
ROLLS-ROYCE MOTOR CARS
Challenge: Keen to sell but new to the world of luxury and selling, the new dealership recruits needed a 360 introduction to the world of Luxury and Rolls-Royce to ensure they could maximise and unlock business success.
Solution: Implemented tailored coaching programs for the global network, focusing on refining sales techniques specific to the Rolls-Royce portfolio. These programs were designed to elevate dealership performance, resulting in remarkable monthly revenue boosts of up to £3.7m.
TEMPLE OF INCENSE
Challenge: Struggled with stagnant growth and low social media engagement, lacking a clear direction on how to expand their product portfolio and increase revenue.
Solution: Collaboratively strategised business approach, crafting a compelling sell-in presentation to secure listings in retailers such as Planet Organic and other boutique outlets. Restructured social media strategy with defined content pillars and collaborated with influential figures including Vex King, Kaushal, Lily Singh, and more. Launched a festive NPD to drive revenue and elevate brand positioning with premium branding. Closed the gap between online presence and in-person consumer engagement by actively participating in exhibitions.
COACHING EXPERIENCE
MENTOR FOR YOUNG ENTERPRISE
Leading 15x Year 12 students with their business launch, securing 3rd place (out of 25 other teams) in the South London Finals
SPEAKING
ENGAGEMENTS
Dedicated to continuous learning, I've attended numerous marketing events featuring renowned entrepeneurs like Sara Davies and TEDx presenters. Additionally, I've had the privilege of delivering inspiring talks, sharing my own experiences, and empowering aspiring entrepreneurs to pursue their dreams
ACCREDITED BY
TONY ROBBINS
I've completed various seminars with Tony Robbins, a globally recognised mindset coach, completing his renowned "Unleash Your Power" course. I'm passionate about integrating mindset coaching into my client work, empowering individuals to unlock their full potential and achieve personal and professional growth.
MENTOR WITH
OKMENTOR
A mentorship programme for young women looking to break into creative industries from some of the world’s top female creative leaders. Here I work with my mentees on a 1-2-1 basis supporting, empowering and guiding them.