MAKING MARKETERS & ENTREPRENEURS UNSTOPPABLE

Challenge:
Perceived as old and traditional, consumers lacked excitement for the iconic brand but loved the nostalgic portfolio

Solution:
Reaching 46.5m accounts with the influencer focused social media campaign, I led the launch of the new limited edition products repositioning the brand and making Skyr yogurt exciting again (winning Product of The Year). 
Putting the brand at the centre of our consumers mind, we revolutionised Müller Corner with a dynamic nationwide Out-Of-Home campaign, supported by a 30” radio advert. Going live on  Kiss, Magic, Heart, Capital and Spotify, the question that got consumers talking: are you a dipper or a tipper? 
Getting consumers engaged and excited about Muller, I launched the annual 'Müller Christmas Instagram Advent Calendar', reaching 1.02m accounts. It was later followed by a on-pack promotion on 10million 6 packs, where several prizes were up for grabs like VIP tickets for a Meet & Great with our Olympic Brand Ambassadors.

Sports + Event Marketing:
Played a pivotal role in Müller's sports marketing initiatives, overseeing brand ambassador engagement at two 2022 Müller-sponsored British Athletic events, working closely with BBC and British Athletics.

Awards:
Marketing Week Masters Award 2021
The Grocer New Product Award 2021
The OOH Drum Award for Special Build 2022
Product of The Year 2022